Web developer + business solutions builder

Websites are easy to build. Business problems are harder. I solve both.

I design and build conversion-focused websites, internal tools, marketing systems, and automations that help businesses turn traffic into leads, reduce manual work, and operate more efficiently.

~/joseph — how-i-work
› joseph run --start-with=bottleneck
Business Problem
Strategy
Build
Integrate
Measure
Improve
Loop complete. Measure, then improve.
  • Websites
  • Funnels
  • Internal Tools
  • CRM / Automation
  • Tracking
  • Marketing Systems
Focus
Leads · Ops · Tracking
Stack
PHP / MySQL / WP / HubSpot
Work
Strategy → Build → Measure
Model
One person across the stack

The real problem

I don’t start with pages. I start with the bottleneck.

Most businesses don’t actually need “a website.”

They need a digital system that removes friction somewhere important: getting leads, following up, booking, tracking, managing information, or keeping marketing organized.

01

Traffic but no leads

Conversion-focused landing pages, sharper offers, funnel improvements, and clearer calls to action.

02

Leads but poor follow-up

CRM handoff, email sequences, booking flows, lead routing, and lightweight automation.

03

Too much manual admin

Custom internal tools, dashboards, calculators, databases, and operational workflows.

04

Marketing data is unreliable

Analytics, pixels, conversion tracking, dashboards, and campaign measurement cleanup.

05

Your website is hard to manage

WordPress rebuilds, CMS cleanup, reusable page systems, and content structures that scale.

06

Your tools don’t talk

Practical integrations and automations that connect forms, CRM, email, data, and workflows.

Selected work

Built around the problem, not the platform.

05 case studies
01Full-stack business system

Sinergy

Website + Employee Management System

Business problem

Sinergy needed more than a public-facing outsourcing website. The business also needed a centralized system for handling day-to-day employee operations behind the scenes.

Solution

I built the frontend website together with a backend employee management system that handles:

  • Attendance
  • Employee shifts
  • Leave requests
  • Salary processing
  • Payslips
  • Certificates
  • Operational reports
Business value

Connects the company’s client-facing presence with a practical internal operations platform — one structured system for core employee workflows and records.

  • Frontend
  • Backend
  • PHP
  • MySQL
  • Employee Mgmt
  • Payroll
  • Reporting
Visit live website (Sinergy, opens in a new tab)
Sinergy — Public website
Public website · scroll to view full page
01 / 04
› System flowsinergy-philippines.com
  1. Public Website
  2. Attendance + Shifts
  3. Leave Management
  4. Salary + Payslips
  5. Certificates
  6. Reports
02Integrated B2B marketing campaign

KamiCare

Multi-Channel Lead Generation & Marketing System

Business problem

KamiCare needed more than isolated ads or social posts — a connected system to educate senior-living decision-makers, generate qualified interest, support follow-up, and make performance easier to understand.

Solution

I worked across every channel so each one supports the same buyer journey instead of operating as separate activities:

  • Campaign strategy
  • LinkedIn advertising
  • Retargeting
  • HubSpot landing pages
  • Lead-gen forms
  • Email campaigns
  • Scorecard funnels
  • Instagram content
  • Campaign creative
  • Conversion tracking
  • Reporting
Business value

A structured B2B marketing engine where paid media, landing pages, email, social, CRM capture, and measurement work together around lead generation and sales conversations.

  • Campaign Strategy
  • LinkedIn Ads
  • HubSpot
  • Email
  • Landing Pages
  • Retargeting
  • Tracking
KamiCare — Fall-response gap scorecard funnel
Fall-response gap scorecard funnel · scroll
01 / 04
› Campaign flowkamicare · campaign system
  1. Paid + Organic Reach
  2. Campaign Creative
  3. Landing Pages + Scorecards
  4. HubSpot Lead Capture
  5. Email + Follow-up
  6. Tracking + Reporting
03Full-stack platform

HOA Central

Homeowners Association Management System + Accounting Platform

Business problem

Most homeowners associations run entirely on spreadsheets and group chats — dues tracked manually, payment proof buried in chat threads, board decisions living in someone’s notebook, and the books not surviving a treasurer turnover. There was no single system tying billing, real accounting, and governance together.

Solution

I built a full-stack platform that handles the complete HOA workflow — from monthly dues and payment collection to a real double-entry accounting engine and a separate homeowner self-service portal:

  • Dues & Invoicing
  • Online Payments (PayMongo/GCash/Maya)
  • Double-Entry Accounting
  • Homeowner Portal
  • Board Resolutions & Voting
  • Vendor Tracking
  • Visitor QR Check-in
  • Two-Factor Auth
  • Automated Backups
Business value

Replaces spreadsheets and group chats with one structured system — accurate books that survive board turnovers, homeowners who can self-serve instead of calling the office, and a full audit trail on every peso and every decision.

  • Backend
  • PHP
  • MySQL
  • PDO
  • jQuery
  • Accounting
  • Security
Visit live website (HOA Central, opens in a new tab)
HOA Central — Public marketing site
Public marketing site · scroll
01 / 08
› System flowhoacentral.online
  1. Public Marketing Site
  2. Dues, Invoicing + Payments
  3. Double-Entry Accounting
  4. Homeowner Self-Service Portal
  5. Board Resolutions + Meeting Minutes
  6. Security (2FA) + Automated Backups
04Full-stack care coordination platform

Family Transition HQ

Family Move Coordination Platform

Business problem

When a family moves a parent into assisted living or memory care, the work splinters across group texts, spreadsheets, and whoever remembers what was decided. There’s no single place tracking who’s doing what, what’s been decided about belongings, or what still needs to happen before move day — and out-of-town family members are often left out entirely.

Solution

I built a full-stack PHP/MySQL web app that gives a family one shared workspace for the entire move, from initial decisions through the first 30 days after moving in.

  • Transition Plan
  • Family Roles & Invites
  • Community Compare
  • Belongings Tracker
  • Move Day Checklist
  • First 30 Days
  • Transition Binder
  • Notifications
Business value

Replaces scattered texts and notebooks with one shared plan the whole family — including relatives who live elsewhere — can see and act on. Tasks are organized across five real stages of a move (Decide, Verify, Prepare, Move, Settle), so nothing depends on someone remembering a hallway conversation.

Technical highlights
  • CSRF protection, hardened session cookies, and security headers across every form
  • Cross-tenant authorization enforced at the data layer, verified by an automated regression test
  • A from-scratch integration test suite driving the app over real HTTP against an isolated database
  • PHP
  • MySQL
  • PDO
  • Session Auth
  • CSRF-Hardened
  • Responsive UI
Family Transition HQ — Public landing page
Public landing page · scroll
01 / 13
› System flowfamily-transition-hq · app
  1. Onboarding & Transition Plan
  2. Family Workspace + Invites
  3. Community Compare
  4. Belongings Tracker
  5. Move Day
  6. First 30 Days
  7. Transition Binder
  8. Notifications + Account Security
0502 FULL-STACK SAAS PLATFORM

CourtFlow

Multi-venue open-play & court booking platform for pickleball clubs

Business problem

Pickleball clubs run open play with whiteboards, paddle stacks and spreadsheets. Players argue over who's next, wait without knowing how long, and miss their turn. Owners have no simple way to take court bookings, track drop-in fees or see how busy their sessions are.

Solution

I built CourtFlow, a single platform that serves many clubs. Each club gets its own branded web address, like belle.courtflow.pro, with a staff dashboard, public pages and data kept completely separate. It handles:

  • QR check-in
  • Fair court rotation
  • Live TV board
  • Phone alerts
  • Online court booking
  • Open-play reservations
  • Drop-in fees
  • Staff roles
  • Reports
Business value

It replaces the whiteboard with a fair, transparent system everyone can see. Operators check players in, fill courts in one tap and let CourtFlow pick every next game. Players see their place in line and get a buzz with their court number when it's their turn. New clubs can be onboarded in minutes from one admin panel.

  • PHP 8
  • MYSQL
  • VANILLA JS
  • MULTI-TENANT
  • WEB PUSH
  • SMTP
  • AUTOMATED
  • TESTS CI
Visit live website (CourtFlow, opens in a new tab)
CourtFlow — Landing Page . scroll
Landing Page . scroll
01 / 05
› System flowcourtflow.pro
  1. Branded venue page + subdomain
  2. QR check-in + queue
  3. Fair rotation + auto-start
  4. Live board + phone alerts
  5. Online booking + approvals
  6. Fees, reports + staff roles

Solutions

What I can solve with you

01

Turn traffic into inquiries

Landing pages, lead-gen sites, funnels, conversion improvements, and booking flows.

02

Turn inquiries into organized follow-up

Forms, CRM handoff, email sequences, lead routing, and workflow automation.

03

Turn repetitive work into systems

Employee management systems, internal apps, dashboards, calculators, databases, and custom admin tools.

04

Turn scattered marketing into infrastructure

Asset hubs, reusable content systems, campaign pages, analytics, and tracking.

05

Fix the website you already have

WordPress, WooCommerce, performance, responsive issues, forms, CMS cleanup, and integrations.

Technical toolkit

18 tools

Process

Build the right thing, not just the requested thing.

  1. 01

    Diagnose

    What is actually costing the business time, leads, or clarity?

  2. 02

    Prioritize

    What is the smallest high-impact system to fix first?

  3. 03

    Design

    Map the user flow, content, data, and conversion path.

  4. 04

    Build + Integrate

    Develop the solution and connect the tools that matter.

  5. 05

    Measure + Improve

    Test the workflow, validate tracking, and remove friction.

Rule of thumb

If a simpler fix solves the problem, I’ll recommend the simpler fix.

Why work with me

You don’t need another pair of hands. You need someone who can think through the problem.

Business-first thinking

I start with the outcome, not the platform.

Design + development

I can move from wireframe and messaging to a working system.

Practical over flashy

Clarity, maintainability, and usefulness beat unnecessary complexity.

One person across the stack

Fewer handoffs between strategy, design, build, and troubleshooting.

Portrait of Joseph Agustin

About

Developer when code is the answer. Problem-solver when it isn’t.

I’m Joseph Agustin, a web developer and designer focused on practical digital solutions for businesses.

I work across websites, funnels, WordPress, custom PHP/MySQL tools, marketing systems, CRM workflows, tracking, and automation.

The goal is not to add more technology. It’s to remove friction, make the customer journey clearer, and give the business a system that actually works.

“Good digital work should make the business easier to run and easier to buy from.”

Start with the problem

Tell me the part of your business that feels more complicated than it should.

Show me the broken workflow, underperforming page, manual process, tracking gap, or half-built idea. I’ll help you figure out what actually needs to be fixed.

› Not sure what you need? That’s fine. Start with the problem.

Budget range — optional